Plex at IFA has revealed that its media front end is being integrated into new LG TVs and Blu-ray players. Any Internet-capable devices made in 2011 will access an online version of Plex. Although they won’t have the usual local storage, they will recognize any Plex Media Servers on the local network and share their content much like the Mac and iOS clients.

The firm added that it saw Plex as a cheaper and possibly better alternative to an Apple TV. Although it requires the cost of LG hardware, Plex on these devices is effectively “free,” co-founder Elan Feingold said: More >